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Marketplace Capsule Content Policy Document

This policy document lists specific examples that we look for when evaluating whether a capsule can be released to the Bixby Marketplace. This list is not exhaustive and will be updated periodically. Please note that Samsung reserves the right to reject your capsule submission for reasons listed or not listed below.

Please ensure that your capsule meets all requirements and continue to check this document for additions to our policy. If it is determined that your capsule contains, facilitates, promotes, or condones content that is prohibited by this policy, your capsule submission will be rejected and you will be notified on the email address associated with your Bixby Developer Center login.

Overall Guidelines

Please follow these guidelines in order to avoid capsule rejection.

  • Your capsule should not contain malicious functionality, or be a prank capsule that does not disclose its prank functionality in its capsule description.
  • Your capsule should not contain references to, or promote, illegal downloading of torrents or pirated software.
  • Your capsule should not promote or purport to be an assistant other than Bixby.
  • Your capsule should not include explicitly sexual, violent, illegal content unless it serves a scientific, documentary or educational purpose.
  • Your capsule should not contain advice on how to join an illegal organization.
  • Your capsule should not provide advice on how to begin or be involved in an illegal lifestyle, such as prostitution.
  • Your capsule should not contain content or give guidance on how to create or build dangerous materials (e.g., how to build a bomb, silencer, meth lab, etc.).
  • Your capsule should not promote or praise terrorism, including detailing specific tactics or recruiting new members for terrorist groups.
  • Your capsule should not promote use, sale, or distribution of recreational or illegal drugs.
  • Your capsule should not contain unmoderated user-generated content.

Trademarks, Intellectual Property, and Brands

Your capsule must follow the below guidelines:

  • Your capsule (and its name) should not include, present, or use any names or assets whose use is protected by the laws of any country the capsule is being distributed (including but not limited to copyrighted, trademarked, and patented material) without first getting the permission of the rightful owner.
  • Your capsule (and its name) should not imply sponsorship or endorsement by Samsung or otherwise mischaracterize your relationship with Samsung and our subsidiaries.
  • Your capsule (and its name) should not infringe on the intellectual property rights (including copyright, trademark and publicity rights) of a third party.
  • Your capsule (and its name) should not purport to be affiliated with a company or brand that is not the official capsule of that company or brand.

If your capsule is found to use/infringe trademarks, intellectual property, or brands, it will be handled by Samsung's internal process.

Search and Web Content

If your capsule allows a customer to search for web content, it must follow these guidelines:

  • Your capsule should search within a specific online resource (e.g., Yelp or Uber), not perform a generic web search.
  • Your capsule should list the source of information (e.g., The Weather Channel) either via voice, capsule description, or other means, such as email notification when a user signs up.

Personal Data Collection

Your capsule should follow the guidelines below:

  • Your capsule should contain a privacy policy. If your capsule is distributed in Korea, make sure you also read and follow the Privacy Policy Guidelines - KR document.
  • Your capsule should not access user sensitive information without the user granting permissions.

Financial Content

Your capsule should follow the guidelines below:

  • Your capsule should not store sensitive financial data in violation of applicable legal obligations.
  • Your capsule should not collect financial data or authentication data (for example, bank account or credit card numbers, or PIN/passwords) via the conversational interface.
  • Your capsule is allowed to provide general financial information.
  • Your capsule should provide disclaimers around timeliness of stock quotes, if stock quotes are presented.

Health and Health-Related Information

Your capsule will be rejected if:

  • Your capsule collects information relating to any person's physical or mental health or condition, the provision of health care to a person, or payment for the same.
  • Your capsule claims to provide life-saving assistance via the capsule, via the capsule name, via description, or via utterance.
  • Your capsule contains false or misleading claims in the response, description, or utterances (visual or otherwise) regarding medicine, prescription drugs or other forms of treatment. This includes claims that a treatment can cure all diseases or specific incurable diseases. A claim can be misleading if relevant information is left out or if it suggests something that's not true.
  • Your capsule provides information about black market sale of prescription drugs.
  • Your capsule provides health-related information, news, facts, or tips, and does not include a disclaimer in the capsule description that states that the information provided by the capsule is not a substitute for medical advice.
    • For example: This capsule does not provide medical advice, and is for informational and educational purposes only, and is not a substitute for professional medical advice, treatment or diagnosis. Call your doctor to receive medical advice. If you think you may have a medical emergency, please dial your local emergency service number.

Capsule Recommendations, Compensation

Your capsule will be rejected if:

  • Your capsule offers a separate capsule store or marketplace.
  • Your capsule solicits donations from end users.
  • Your capsule offers compensation for enabling other capsules, reviewing capsules, or flagging competitor capsules. Examples of compensation can include digital goods, physical goods, and monetary transactions.

Advertising

Your capsule cannot contain any form of advertising, display ads, or promotional messaging in the capsule’s responses, notifications, or reminders. The only exceptions to this rule are:

  • If there is a pre-defined agreement between a capsule developer and Samsung including but not limited to revenue share agreements.
  • If there are acceptable ads such as audio streaming, pre-roll, mid-roll, and post-roll ads within audio content, such as streaming music, streaming radio, podcasts, and news briefings.

If you are permitted to run advertisements, you must follow the below advertisement guidelines.

Advertisement Guidelines

These Guidelines provide basic rules about the type of information which advertisements can contain and what constitutes an advertisement that is not publicly acceptable.

  • Advertisements should not be misleading or deceptive, nor should they promote illegal products or services.
  • In some cases, the content of advertisement is regulated by applicable laws or industry practice, and Supplier shall comply with such laws and regulations.
  • The following types of content or advertisements should not be included. The following list is for example only and is not intended to be exhaustive:
  • Gratuitous displays of violence and/or abuse of humans and animals.
  • Content which endorses or threatens physical harm.
  • Depictions of sex, pornography, or pedophilia.
  • Obscene and vulgar language, e.g. excessive swearing.
  • Any type of promotions and unnecessary references of alcohol, smoking, and illegal drugs.
  • Any type of offensive references and discrimination towards humanity (e.g., racial, political, ethnic, religious, gender-based, sexuality-based or personal)
  • Any type of overtly misleading communication.
  • Any form of illegal activity or their promotion (e.g., how to build a bomb, stealing, hacking, and software piracy)
  • Any type of illegal substance or activity sites with illegal, false or deceptive investment advice and money-making opportunities.
  • Any type of advertisement or promotion for products or services of “Samsung Competitors” without obtaining prior approval of Samsung. “Samsung Competitors” means any major consumer electronics manufacturers around the world or any other specific manufacturer that Samsung may designate from time to time.
  • Any type of content that reasonable public consensus deems to be improper or inappropriate.

Pornography and Sex

Your capsule will be rejected if:

  • Your capsule visually or audibly presents or encourages overt sexual concepts or content (including but not limited to: explicit nudity, exposed male or female genitalia, pornography, pedophilia, sexually explicit behavior, and sexually suggestive poses).
  • Your capsule visually or audibly presents or encourages exploitative sexual behavior (including but not limited to: sexual abuse, and sexual assault)
  • Your capsule provides any method to solicit illegal sexual services.
  • Your capsule contains contents promoting sexual abuse of children.

Violence

Your capsule will be rejected if:

  • Your capsule contains graphic depictions or descriptions of extreme gore, unsettling content, and/or excessive violence (including but not limited to excessive bleeding).
  • Your capsule promotes organized crime, terrorism, or other illegal activities meant to undermine local and/or national governments or police.
  • Your capsule visually or audibly presents or encourages violent threat toward people or animals.
  • Your capsule visually or audibly presents or encourages murder, suicide, torture or abuse.
  • Your capsule visually or audibly presents or encourages use in the real world of weapons, bomb, terrorist actions or any other dangerous objects.

Gambling

Your capsule will be rejected if:

  • Your capsule facilitates online gambling which offers real money or prizes.
  • Your capsule promotes illegal gambling activity (including but not limited to: casino activities, sweepstakes, and sports betting).

Alcohol, Tobacco and Illegal Drugs

Your capsule will be rejected if:

  • Your capsule visually or audibly presents or encourages the use, sale, production and distribution of recreational or illegal drugs.
  • Your capsule visually or audibly presents or encourages the sale, use, or underage use of tobacco products and related paraphernalia, including cigarettes, cigars, rolling tobacco, and e-cigarettes.
  • Your capsule visually or audibly encourages the excessive use of alcohol, or underage use of alcohol.

Religion, Ethnicity, and Culture

Your capsule will be rejected if:

  • Your capsule visually or audible presents that could defame (by slander or libel) individual persons or groups of people based on race, gender, sexual preference or identity, ethnicity, nationality, disability, religion, political identity or ideology.
  • Your capsule visually or audibly presents excessively unpleasant, repellent, obscene, or vulgar language or expressions.
  • Your capsule visually or audibly presents offensive, discriminatory, or inflammatory content about specific religious, social, or political groups or contents.
  • Your capsule contains any references or promotes out-of-context quotations that mislead about the intentions of the figure being quoted.
  • Your capsule visually or audibly presents content that reasonable public consensus may find to be improper or inappropriate.

Regional/Local Restrictions

Make sure your capsule includes contents that comply with laws, cultural norms and sensitivities of distributed country or region.

  • If your capsule is distributed in Korea, it should comply with the Act on Promotion of Information and Communications Network Utilization and Information Protection, and all other relevant Republic of Korea laws. For additional information, see Privacy Policy Guidelines (KR).

Capsules and Children

In case your capsule is directed at children:

  • Make sure your capsule complies with all applicable children's privacy laws and statutes of the countries the capsule is distributed to, which includes but is not limited to the Children's Online Privacy Policy Protection Act (COPPA).